About Leila
Hello there! I’m Leila Osman — a marketing specialist and creative strategist based in New York.
For the last several years, I've crafted dynamic B2C and B2B strategies that have transformed brand presence across digital platforms. My experience spans various mediums, including social media, photography, digital design, and video production, with roles in in-house positions.
My professional passion lies in developing integrated campaigns that blend innovative design with data-driven insights, creating engaging and impactful experiences for target audiences.
Early Life
From a young age, color and design caught my eye, sparking a lifelong interest that evolved from small crafts to digital art and all types of projects. Familiarizing myself with platforms such as Photoshop gave me a taste of the creative potential at my fingertips. Raised in a home where creativity and aesthetics took center stage, I saw every space as a canvas, waiting to be painted with my imagination.
As a Girl Scout, I earned my gold award for a project called "Brand New, Brand You," which introduced over 600 teenagers to the idea of personal branding. I chose the topic of personal branding, hoping to raise awareness through this project. By spending over 80 hours preparing the project, I was able to educate over 600 teenagers aged 11-18 on the power of personal branding. During the presentation I explained how personal brands are created through verbal cues, including use of tone and pitch when speaking; the written word, such as texting and posting on social media; and outer appearance, including clothing, style and body language. I also explained the influence that brands have on social and school life, college, employment, marriage and other areas of life. My project earned me a spot as one of the 10 nominees for the 2017 National Young Women of Distinction Award. To learn more, click here! This experience played such an important part in molding my own personal brand over the years...
Education
In college at Hofstra University, I studied Marketing with a minor in Fine Arts, blending my love for visuals with an understanding of business dynamics. It was there that I sharpened my skills in design, analytics, consumer behavior, video editing, and many other areas that contributed to my growth and desire to pursue marketing. While in school, I worked as a marketing intern at SIM NY Metro, where I aided members in social media optimization research and developed a marketing strategy for the chapter to execute. My fresh perspective helped the team to identify patterns and draw insights that ultimately refined campaigns and processes.
Career
After I received my degree, I worked as a freelancer for Computomic, a small technology boutique consulting firm, as well as for an audiology office called Oracle Hearing Center. I helped Computomic rebrand things like the logo and slogan, as well as formulated a strong marketing action plan. At Oracle Hearing Center, I refurbished the graphics and website materials to improve upon UX/UI as well as amping up the SEO. My adjustments garnered at 99% increase in foot traffic on the site as well as non-stop calling in the office!
As a dynamic Marketing Specialist at Rubies II LLC., I was instrumental in navigating the brand through the exciting world of digital marketing. My time at Rubies is marked by innovation and transformation, where I pioneered the company's first-ever marketing department under new ownership and orchestrated a wide array of marketing strategies.
My proudest achievement at Rubies is spearheading the company's rebranding journey. This comprehensive project involved creating the inaugural brand style guide, revamping our social media presence, and improving user experience on our B2B wholesale platform, NuORDER. These initiatives not only refreshed the brand's aesthetics but also streamlined communication across all company channels.
My experience extends to conceptualizing and editing promotional videos, coordinating trade shows, and fostering active community engagement across platforms. I've also had the privilege of managing influencer relationships and leveraging their content for broader marketing purposes. My journey at Rubies is a testament to my passion for creating meaningful and effective marketing strategies, my adaptability in wearing multiple hats, and my dedication to driving brand growth and visibility.
Hobbies
While I believe to a certain degree not to mix business with pleasure, keeping my creativity alive when i’m out of the office has poured even more color and dynamics to my work. In my personal time, I enjoy creative pursuits like painting, jewelry making, and digital design. I've also explored photography, capturing memories from my travels and participating in photoshoots. My heart deeply resonates with music; whether I'm playing the piano or singing my heart out during car rides.
As I continue to grow and create in the world of marketing, design and communications, I look forward to the new experiences and challenges that await. All my passions and hobbies all have one thing in common: escaping the ordinary. Life is too short to allow the monotony of your day to day get in the way of doing the things that fuel you. No matter the how big or small the project is, i’m committed to sprinkling vibrancy and good vibes wherever I go.
Testimonials
“The images Leila produced for our web/social media brought needed pop and freshness and her efforts on data analytics, print materials content, promotional items cost analysis and social media optimization research which greatly helped the team to identify patterns and draw insights that helped refine campaigns and processes.”
-Shar Rubio, Financial Services Change and Digital Transformation Leader
“Leila helped us improve SIM NY Metro marketing materials - develop flyers, helped us with branding, provided us guidance on social media marketing based on which social media site we used - the do’s and don'ts.”
-Sanjeev Argarwalla, Global Engineering, Professional Services and Customer Success Leader
Her work is excellent. She was focused, resourceful, and persistent in seeing my vision through. Leila also added a lot of insight and creativity to each project we tackled, and has a solid mastery of the SquareSpace platform. Because of her work, our site has increased in traffic and local SEO ranking. I would highly recommend her to anyone looking for website design and support!
-Yasmin Battat Au.D, Owner at Oracle Hearing Center LLC